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Friday,  April 12, 2024 7:54 PM 

Expedia Group, IHG Hotels & Resorts enter preferred partnership

  • Buzz
  •   02-28-2022  8:07 am
  •   Pax Global Media

Expedia Group, IHG Hotels & Resorts enter preferred partnership
Pax Global Media

Expedia Group and IHG Hotels & Resorts have announced that Expedia Group is now a preferred redistributor of IHG Hotels & Resort properties’ wholesale rates through Expedia Group’s Optimized Distribution Preferred program.

Expedia Group says the program resolves challenges linked to an "inefficient and expensive" wholesale distribution market being, as well as the issue of disparate channels taking "a significant chunk out of hotels" bottom line. 

Expedia Group’s Optimized Distribution program creates a "primary gateway solution" for the hotelier and its B2B demand partners, ultimately reducing costs, generating incremental revenue for hotels, and providing accurate content and better rates to travellers, the company says. 

IHG Hotels & Resorts joins a growing list of renowned hotel chains to partner with Expedia Group on its Optimized Distribution program on a preferred basis. 

The Optimized Distribution program, provided by Expedia Group, is "redefining and expanding the scope and scale of wholesale distribution in the hotel industry," the company says. 

Expedia Group’s network expands the scope of the wholesale market, connecting hotels to B2B demand partners, including a range of third-party travel providers as well as tour operators and travel agents.

IHG will leverage Expedia Group’s industry-leading platform to consolidate and simplify its wholesale distribution.

“We are thrilled to join Expedia Group’s Optimized Distribution Program,” said George Turner, chief commercial and technology officer, IHG Hotels & Resorts. “This arrangement will enable us to more seamlessly manage our wholesale distribution by providing cost savings, better control over our channel mix and enhancements to our revenue management strategy, ultimately driving additional value for our owners and hotels.”

“We’re here to build great products, and facilitate connections between travellers and our partners by using the power of our platform. That is why we are so pleased to have IHG join the success of the Optimized Distribution program. We are looking forward to helping IHG leverage this solution to fuel their growth and power more travel," added Ariane Gorin, president, Expedia for Business, Expedia Group.

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