Discover America Canada AGM set for March 27, feat. loyalty program expert Barry Choi

Discover America Canada is welcoming members and travel colleagues to attend their upcoming AGM and luncheon on March 27 at the Boulevard Club in Toronto. 

The organization will be giving a comprehensive review of last year’s successes, outlining plans for 2024 as well as featuring a special guest speaker.

Barry Choi is an award-winning travel and personal finance expert, Globe and Mail columnist and regularly appears on various TV shows in Canada and the U.S. and his website (MoneyWeHave.com) helps Canadians use loyalty programs to travel better. 

Choi will be sharing his insights on Canadian loyalty programs to help members and guests ensure that they are maximizing their potential and using loyalty programs as an important tool to keep customers coming back.

"Having attended Discover America Canada events in the U.S. and Canada, this is an exciting opportunity to talk about something I'm passionate about. Destinations are quick to appeal to foodies, families, and luxury travellers, but there's been a lack of effort to attract those who are obsessed with points. Understanding how Canadians view loyalty points is essential, as it's potentially an untapped market,” said Choi in a news release.

Discover America Canada is a small, but mighty organization whose mission is to provide a networking forum to exchange marketing strategies and build Canadian tourism to the United States. 

Members are based in Canada and the U.S. and are from all sectors of travel, from DMOs and destinations to attractions and hotels to tour operators, airlines, and rail companies.

This year’s AGM will be sponsored by member Visit Rochester, the official tourism promotion agency for Greater Rochester and Monroe County.

To register, RSVP via email to http://admin@discoveramericacanada.org by Thursday March 21, 2024.

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