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Black Friday roundup: savings to share with clients
From discounted cruise fares and resort stays to savings on guided tours, Black Friday promotions are giving Canadian travel advisors plenty to bring to their clients.
Several travel suppliers have launched their 2026 offers ahead of Black Friday on Nov. 27, with booking windows, travel dates and incentives varying by company.
The promotions extend beyond the traditional shopping weekend, with Cyber Monday (Nov. 30) and Travel Tuesday (Dec. 1) also on the calendar.
PAX is tracking the latest offers across the travel industry, including discounts for travellers and incentives available to advisors.
This roundup will be updated as additional promotions are announced.
Offers are subject to change and availability. Travel advisors should confirm eligibility, booking conditions and full terms directly with suppliers.
Avalon Waterways
Avalon Waterways is offering savings of up to $2,900 per person on select cabin upgrades for 2027 river cruises, along with complimentary prepaid gratuities on qualifying sailings.
The promotion includes savings of $750 to $1,500 per person on select cruises, depending on cabin category.
Travellers booking select Magnificent Europe and Grand France itineraries can save $1,500 per person on E and D cabins or $2,900 per person on eligible cabin upgrades.
The sale runs Nov. 9 to Dec. 12, 2026, with availability and restrictions applying.
Bay Gardens Resorts, St. Lucia
Bay Gardens Resorts is offering a buy-one-night, get-one-free promotion, equivalent to 50 per cent savings, at four properties in St. Lucia.
Participating hotels include Bay Gardens Beach Resort & Spa, Bay Gardens Hotel, Bay Gardens Inn and Bay Gardens Marina Haven.
Additional perks include complimentary breakfast at three properties, free stays and meals for up to two children ages four to 12 when sharing with two adults, resort shuttles and access to Splash Island Water Park.
The offer applies to new direct bookings made Nov. 16 to Dec. 3, 2026, for travel through Dec. 19, 2027.
A minimum four-night stay is required, with blackout dates and restrictions applying.
Black Friday promotion details
Celestyal
Celestyal is offering up to 50 per cent off 56 Mediterranean departures between March 2027 and February 2028, with third and fourth guests sailing free when sharing a stateroom.
Featured itineraries include three-night Greek Islands cruises from $309 per person, seven-night Greece, Italy and Croatia voyages from $669, and 14-night Mediterranean sailings from $1,169.
Western Mediterranean departures from Barcelona are also included.
The offer applies to new bookings from Nov. 16 to Dec. 2, 2026.
Fares include meals, select drinks during meal service, essential Wi-Fi, port fees and gratuities.
Celestyal Compass travel advisor portal
Club Med
Club Med is offering up to 50 per cent off select all-inclusive stays, plus up to $1,440 CAD in instant savings per person, per week on eligible Québec Charlevoix and ski offers.
Additional incentives include up to $500 in instant savings per person, per week during eligible promotional periods, free stays for children under four and waived single supplements on select bookings.
Great Members receive exclusive early access from Nov. 11 to 16 through Club Med's call centre and CMTA advisor team.
The public Black Friday sale runs Nov. 17 to 30, followed by a Cyber Sale for North American resorts from Dec. 1 to 3.
Travel dates run from Dec. 5, 2026, to Dec. 17, 2027. Participating resorts, minimum stays and conditions vary by offer.
Cosmos
Cosmos is offering savings of up to 20 per cent on select 2027 guided tours as part of the Globus family of brands' Black Friday promotion.
Discounts range from five to 20 per cent across eligible itineraries, with savings varying by tour.
The promotion runs Nov. 9 to Dec. 12, 2026, and is subject to availability and applicable conditions.
G Adventures
G Adventures is offering up to 30 per cent off trips worldwide, with Geluxe and National Geographic Journeys included in its Black Friday sale for the first time.
The promotion runs Oct. 29 to Dec. 4, 2026, with eligible departures through Aug. 31, 2027.
The sale spans more than 100 countries, with featured itineraries including Solo-ish Peru, Sailing Thailand and select expeditions to the Arctic and Antarctica.
Savings vary by trip and departure date.
Black Friday promotion details
Globus
Globus is offering up to 30 per cent off select 2027 guided tours during its Black Friday Sales Event.
The promotion features five discount tiers, with savings ranging from five to 30 per cent on eligible itineraries.
Bookings must be made between Nov. 9 and Dec. 12, 2026, with offers subject to availability and applicable restrictions.
Goway
Goway is offering $500 off new tailor-made FIT bookings valued at $10,000 or more through Nov. 30, 2026.
Travel advisors booking custom group journeys for 10 or more adults during November can also earn $250 in bonus GowayPro Rewards and access a reduced group deposit of $750, down from $1,000.
The promotion applies to eligible new bookings, with offers available across Goway's worldwide portfolio. Offers cannot be combined with other promotions.
Black Friday promotion details
Holland America Line
Holland America Line is offering up to 30 per cent off fares on more than 800 cruises departing between December 2026 and spring 2029.
The Black Friday sale also includes complimentary prepaid crew appreciation for the first two guests in a stateroom, free or reduced fares for third and fourth guests sharing the same stateroom, and 50 per cent reduced deposits during the public sale.
Travellers who sign up online receive a code for early access from Nov. 11 to 17, ahead of the public sale running Nov. 18 to 29.
Offers can be combined with the line's Have It All premium fare. Grand Voyages and 2028 Alaska Cruisetours are excluded.
Black Friday promotion details
Norwegian Cruise Line
Norwegian Cruise Line (NCL) is offering 50 per cent off all cruises, plus its Free at Sea package, which includes specialty dining, unlimited open bar, Wi-Fi and shore excursion credits.
Additional incentives include complimentary prepaid gratuities or up to $1,000 off select sailings and staterooms, while third and fourth guests sail free on qualifying departures.
Launched Nov. 5, the sale covers the entire fleet, including Norwegian Aura and Norwegian Bella, debuting in 2027 and 2028, respectively.
Eligible itineraries span Alaska, Europe, the Caribbean and the Bahamas.
Royalton Hotels & Resorts
Royalton Hotels & Resorts launched its “Now or Never” Black Friday promotion on Nov. 4, offering special rates across 28 resorts in Mexico, the Caribbean and Costa Rica.
Featured properties include Royalton Vessence Cancun, opening in March 2027, Royalton CHIC Jamaica Paradise Cove, debuting in summer 2027, and the adults-only Royalton Reserve Paraíso de la Bonita in Riviera Maya.
Qualifying bookings may include complimentary roundtrip airport transfers, subject to minimum-stay requirements.
Flexible cancellation options are also available, with savings and conditions varying by property and travel dates.
Silversea
Silversea is offering up to 45 per cent off more than 850 Classic and Expedition voyages departing between 2026 and 2029, with discounts across all suite categories.
Running Nov. 3 to Dec. 7, 2026, the sale includes voyages in the Mediterranean, Asia, the Caribbean, Alaska and Antarctica, including sailings timed to Kyoto's Gion Matsuri festival and the 2027 Tour de France in Edinburgh.
All-Inclusive Plus fares also feature deposits starting at 15 per cent.
Full World Cruises, Grand Voyages and special combination voyages are excluded.
Black Friday promotion details
Variety Cruises
Variety Cruises is offering savings of 20 to 50 per cent on select small-ship voyages departing in 2026 and 2027.
The largest discounts apply to select departures in the Seychelles, French Polynesia, Cape Verde and West Africa.
Savings of up to 40 per cent are available on certain Greece, Sicily and Malta itineraries, while select Croatia and Montenegro sailings are 20 per cent off.
Bookings must be made Nov. 12 to Dec. 7, 2026, using promo code VC BLACK FRIDAY 2026.
Offers are capacity-controlled and exclude group bookings.
More information | Black Friday promotion details (PDF)
Virgin Voyages
Virgin Voyages is offering 80 per cent off a second guest, plus up to $600 in complimentary drinks, as part of its Black Friday and Cyber Monday promotion.
Running Nov. 3 to Dec. 3, 2026, the sale applies to all available sailings through 2028, including Caribbean itineraries, California and Mexico getaways, Mediterranean cruises and the line's inaugural Scandinavia and Baltics season aboard Valiant Lady in summer 2028.
The offer is automatically applied at booking. Virgin Voyages' adults-only cruises also include Wi-Fi, dining, fitness classes and entertainment.
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