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Friday,  May 24, 2024 2:41 AM 

Affluent travellers will pay more to skip lines, avoid crowds & go on private tours: survey

  • Buzz
  •   01-04-2024  10:30 am
  •   Pax Global Media

Affluent travellers will pay more to skip lines, avoid crowds & go on private tours: survey
Kensington Tours has released a survey that sheds light on the behaviours and inclinations of luxury travellers. (Alexandra Tran/Unsplash)
Pax Global Media

Affluent travellers will pay extra for exclusive benefits, such as insider access to destinations, no waiting in lines, and a seamless travel experience, according to a new survey.

The results of the study, released by Kensington Tours, sheds light on the behaviours and inclinations of travellers with coin to spend. 

Among the top insights from 400 adults, each from households earning over $250,000 and having experienced luxury trips worth at least $10,000 in the past five years, revealed that affluent people crave a seamless travel experience (and are willing to pay a premium for it).

Considering that two thirds (66 per cent) of luxury travellers report having felt frustrated due to waiting in too long of lines while traveling, it’s no surprise that nearly seven in 10 luxury travellers (68 per cent) report that they are willing to pay more for the ability to skip lines, avoid crowds, and go on private tours.


Other offerings that luxury travellers would pay a premium for include personalized, bespoke trips tailored to their wants and needs (66 per cent), one-stop planning (62 per cent), and insider access to exclusive events (56 per cent).

Respondents also reported that their travel experiences would be somewhat or greatly enhanced by offerings typically provided by a luxury tour operator, such as access to popular attractions with no wait times (81 per cent), privately guided tours without the crowds (78 per cent), access to exclusive, world-renowned events (74 per cent), and access to insider experiences not traditionally available to the general public (72 per cent).

Other findings

Other findings in the survey include:

Luxury travellers take more trips, and they are longer:  A significant portion of travellers (38 per cent) report taking three to five trips annually, while 28 per cent take six to 10 trips, and a notable 14 per cent embark on more than ten trips each year and most of them average two weeks or more (57 per cent).

They use travel advisors: 72 per cent of survey participants expressed their intention to enlist the services of travel experts for their upcoming vacation planning.

Intergenerational travel is a priority: The popularity of multi-generational travel experienced a significant boost in the wake of the pandemic and continues to thrive, with 82 per cent of those surveyed intending to increase their family travel this year.

Affluent travellers want to see something new: 89 per cent plan to explore new destinations in 2024 with Switzerland, Norway, and Portugal named as top destinations.

Pain points

The most prevalent challenges and pain points include locating appropriate accommodations (41 per cent), steering clear of tourist traps (38 per cent), and coordinating activities (38 per cent).

As well, more than 50 per cent expressed interest in distinctive experiences such as luxurious villa stays featuring in-house amenities and private yacht expeditions.

“The outcomes of our recent survey confirm the trends we've observed among our clients, who value an effortless experience, unique insider opportunities, elite lodging, and tailor-made journey arrangements," said Helen Giontsis, president of Kensington Tours, in a statement. "With these preferences in mind and proactively meeting and exceeding our clients' expectations, we are committed to continually developing unique offerings tailored exclusively for the luxury travel sector."

New programs at Kensington include Beyond Villas, a private villa portfolio; Kensington Yachts; and Voyages by Kensington Tours, which pairs the client’s cruise of choice with pre and post-cruise experiences, including private guided shore excursions.

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