60% of Canadians adjusting finances in response to U.S. tariffs: poll

A growing number of Canadians are rethinking their financial strategies in the face of escalating trade tensions with the United States, according to a new poll.

A new Nanos Research survey conducted for CTV News show that six in ten Canadians have made changes to their spending, saving, or investment habits in response to U.S.-imposed tariffs.

The findings highlight how international policy decisions are hitting home, prompting individuals and families to adapt to an uncertain economic climate.

In response to the Trump administration’s tariff policies, 39 per cent of respondents say they’re cutting back on their expenses, and 21 per cent say they’ve delayed or cancelled a major purchase.

READ MORE: 60% of Canadians avoiding the U.S. because of Trump, survey says

Although the survey doesn’t specify which major purchases might be affected, tighter household budgets could cause some Canadians to cut back on expenses such as travel and vacations.

Nanos conducted its survey of 1,055 Canadians between May 5 and 8, 2025.

The poll also asked Canadians when they believe the Trump administration’s tariff policies against Canada would end.

About half believe the tariffs will end before Trump’s time as president does, and about another quarter think they’ll last through his presidency but end after it, the survey shows.

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