Virtuoso names Alyssa Bushey senior vice president, global marketing

Virtuoso has appointed industry leader Alyssa Bushey as senior vice president, global marketing.

In the role, Bushey will oversee product marketing, content strategy, CRM analytics and performance, paid media and the continued global expansion of the Virtuoso brand. 

She will also oversee the editorial team behind Virtuoso, The Magazine, which is now distributed in six countries. 

Bushey succeeds Helen McCabe-Young, who held the top global marketing role for five years before moving into the position of senior vice president, global products in August.

Bushey brings experience from several well-known luxury travel and hospitality brands. 

Most recently, she was founder and CEO of Edison 360, a global marketing and innovation consultancy that developed growth initiatives for clients including Forbes Travel Guide, Hyatt Residential and Travel + Leisure Co. 

Her previous roles include chief marketing officer for Margaritaville Resort Orlando, where she led communications and marketing tied to the launch of its multi-use development. 

Bushey has also held senior marketing and communications positions with Baha Mar, Mandarin Oriental, Las Vegas and Caesars Entertainment Corporation and Montage International, where she helped develop the Pendry Hotels brand.

“We’re thrilled to welcome Alyssa to Virtuoso,” said chief operating officer Brad Bourland. 

“She brings an incredible depth of experience and creativity that will build on the tremendous work Helen and her team have accomplished over the last five years. We’re excited to see where Alyssa’s leadership will take the division as we continue to elevate Virtuoso’s global marketing product and brand presence.”

Bushey will oversee a matrixed team across the nine regions where Virtuoso operates and will report to Bourland.

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