TTC Tour Brands names Joe Robinson SVP, sales, North America

TTC Tour Brands has appointed Joe Robinson as senior vice president, sales, North America.

Robinson will lead TTC Tour Brands’ North American trade sales strategy across the U.S. and Canada, overseeing advisor partnerships, strategic accounts and field sales.

He will report to Melissa DaSilva, deputy CEO and chief sales officer.

TTC Tour Brands’ portfolio includes Trafalgar, Insight Vacations, Costsaver and Contiki.

“Joe brings a deep understanding of the advisor landscape, and a proven ability to build strong commercial partnerships across the travel industry,” said DaSilva. 

“His diverse experience from tour to technology make him an exceptional addition to our leadership team and his appointment reflects our continued investment in the travel advisor channel.”

"TTC Tour Brands has an unmatched portfolio, but what really drew me to this role is the opportunity to champion the travel advisor community," said Robinson. 

"As the landscape evolves, advisors need more than just great products, they need frictionless tools, real-time data, and a partner that fiercely protects their business. My immediate priority is to listen to our partners, back our sales team heavily, and ensure we are delivering the easiest, most profitable booking experience in the industry."

Robinson has more than 20 years of experience in the travel industry, spanning guided vacations, experiential travel and travel technology.

Most recently, he served as president and CEO of smarTours.

Before that, as managing director for North America and Oceania at Indie Campers, Robinson helped grow the region from an early-stage presence into a scaled, multi-country business across more than 25 markets.

Earlier in his career, Robinson held senior leadership roles at RocketRez and Big Bus Tours, where he built and led sales and marketing organizations and expanded B2B distribution.

He began his career in the advisor channel with Intrepid Travel, eventually leading trade sales across North America and building relationships across major agency networks and partners.

“We are excited to welcome Joe and to continue our unwavering commitment to being the partner of choice for advisors across North America,” said DaSilva.

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.