TRAVELSAVERS: Tim Paul named VP, marketing; Malia Vrooman takes on new role

TRAVELSAVERS Canada has made two appointments to its marketing team.

Tim Paul joins the network as vice president, marketing for Canada and the U.S., bringing over two decades of experience from prominent brands including WestJet and Expedia.

Calgary-based Paul’s expertise spans brand strategy, digital marketing and platforms, marketing technology and sales enablement, reads a press release.

“As growth accelerates, TRAVELSAVERS is unlocking new opportunities to elevate its impact,” said Paul in a statement. “We’re enhancing a strong foundation of marketing innovation and excellence, and advancing our efforts with expanded bold, results-driven campaigns. I’m energized by the opportunity to help shape the next chapter of growth and creativity.”

Malia Vrooman, formerly vice president, marketing, has transitioned into the newly-established role of vice president, creative services for both Canada and the U.S.

Part of the marketing team since 2005, Vrooman has been instrumental in developing inventive programs and user-friendly technologies that empower affiliated agencies and partners to grow their businesses.

Her expertise in art direction, marketing strategy, and digital marketing will be key in shaping the network's evolving creative vision, the organization said.

“I’m passionate about crafting visually compelling materials that spark consumers’ interest and generate sales,” Vrooman stated. “I’m looking forward to leading our growing in-house design team as we continue delivering standout creative solutions that elevate our advisors and preferred suppliers.”

“Exceptional expertise”

“Tim and Malia bring exceptional expertise that enhances the value we deliver to agencies,” added Jane Clementino, senior vice president and general manager of TRAVELSAVERS Canada.

“Their leadership strengthens our marketing capabilities and reinforces our commitment to providing advisors with the innovative tools, programs and support they need to succeed in today’s marketplace.”

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