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Monday,  October 5, 2026   7:47 PM
TravelBrands welcomes Nicole Mathias as BDM for Ontario, Atlantic Canada

TravelBrands has welcomed Nicole Mathias to its sales team as business development manager for the GTA to Fort Erie, Southwestern Ontario and Atlantic Canada.

Mathias brings nearly two decades of travel industry experience to the role, having started her career in 2007 as an in-store travel advisor before going on to operate her own independent agency.

She has also mentored and supported fellow travel advisors as they built and grew their businesses.

With experience as both a storefront and home-based advisor, Mathias brings firsthand knowledge of the opportunities and challenges facing travel professionals today.

In her new role, she will work closely with agency partners throughout her territory, with a focus on helping advisors grow sales and maximize opportunities across TravelBrands’ portfolio of products and services.

“We are thrilled to welcome Nicole to the travelbrands team,” said Bruce Lidberg, senior director of sales at travelbrands, in a press release. “Her industry expertise, leadership and genuine commitment to helping travel advisors succeed make her a tremendous asset. Her experience as an advisor gives her a strong understanding of our partners’ businesses and their needs, and we are confident she will make a positive impact across her territory.”

Mathias will also focus on building relationships with travel advisors across her territory and sharing her industry knowledge and experience to help agency partners achieve greater success with TravelBrands.

Travel advisors can connect with Mathias at Nicole.Mathias@travelbrands.com.


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