The Travel Corporation names CEO & Deputy CEO for touring division

The Travel Corporation (TTC) has announced the permanent appointment of Simon Jones as chief executive officer, and Melissa DaSilva as deputy chief executive officer at TTC Tour Brands.

The update follows DaSilva’s tenure as Interim CEO since October 2024.

Jones joins TTC from Away Resorts, where he successfully led a turnaround of the business through to a recent financial restructuring.

Prior to this, he served as managing director of Premier Inn and Restaurants, overseeing a team of 33,000 employees across 1,300 operating units.

During his tenure at Premier Inn, Jones was instrumental in growing revenues by nearly £1 billion and increasing EBITDAR by £300 million- reaching £2.7 billion and £1.1 billion respectively.

Jones’ appointment brings significant relevant experience to TTC at a pivotal time in the company’s growth journey.

He will work closely with DaSilva in her expanded role as Deputy CEO, where she will continue to oversee all source markets and play a key leadership role for TTC Tour Brands into the future. 

Previously, DaSilva was president of TTC Tour Brands for North America, resulting in enhanced business practices, increased productivity and record profits during her tenure.

“Melissa has been an exemplary leader throughout her interim appointment, guiding the Touring division with clarity and vision. Her permanent appointment reflects her outstanding contribution and the value she brings to the business. We’re also delighted to welcome Simon, whose directly aligned experience will be instrumental in driving the next phase of TTC’s success,” said Carl Leaver, chairman of TTC, in a press release.

Jones added: “I am tremendously excited to be joining The Travel Corporation as the CEO of Touring. The Travel Corporation has an incredible track record of growth, delivering world-class travel experiences across a diverse range of brands and markets, backed by a clear commitment to be a responsible leader within travel. I am looking forward to working with my new colleagues, and our suppliers and partners, to build on this strong foundation and deliver the next growth chapter for the business.”

DaSilva commented: “I am honored to continue serving TTC in my new role as Deputy CEO, Touring. I look forward to partnering with Simon and our dedicated team as we build on our achievements and drive forward innovative strategies for future growth.”

Jones' official start date will be confirmed in due course. In the meantime, Melissa will continue to serve as Interim CEO. 

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