Trafalgar appoints Damien O'Connor as VP, river cruise

Trafalgar has announced the appointment of Damien O’Connor as vice president, river cruise, as the brand expands on the water. 

According to a press release, O’Connor will lead Trafalgar’s expansion into river cruising with a focus on crafting a distinctive product position anchored in immersive onboard and shore experiences. 

He will oversee the development and delivery of a new class of vessels launching from 2028, ensuring they embody Trafalgar’s warmth, storytelling and attention to detail. 

“I’m honoured to join Trafalgar at such a pivotal moment,” said O’Connor in a statement. “River cruising presents an incredible opportunity to reimagine how guests experience  Europe; this coupled with Trafalgar’s brand legacy and rich destination expertise, creates a game-changing opportunity for advisors. Advisors can look forward to a product that not only stands out in the market, but also builds repeat business and strengthens client loyalty.”

With more than two decades of cruise leadership experience across operations, new builds, and luxury product development, O’Connor's career spans leadership roles at Carnival Corp, Disney Cruise Line, Celebrity Cruises, Royal Caribbean, and Silversea, where he oversaw hotel and technical operations, managed multiple newbuild projects, and successfully integrated Silversea Cruises into the Royal Caribbean Group.

O’Connor’s portfolio includes leading the launch of the five-ship Solstice class and Royal Caribbean’s Quantum class, delivering the Silver Origin and Silver Moon during the pandemic, and overseeing the development of Silversea’s Evolution Class vessels. 

Most recently, he consulted on ultra-luxury yacht projects for Aman Hotels and Four Seasons, with ships slated to debut in 2026 and 2027.

“Damien brings the perfect balance of operational excellence and creative vision that aligns beautifully with Trafalgar’s DNA,” said Melissa DaSilva, chief sales officer and Deputy CEO of TTC Tour Brands. “He understands that river cruising isn’t just about ships and schedules, it’s about creating moments that stay with our guests long after they return home. As we chart our course into river cruising, Damien’s leadership will ensure every vessel reflects the Trafalgar spirit with exceptional experiences, genuine connection, and meticulous attention to detail.”

Beyond his professional achievements, O’Connor is also a passionate advocate for diversity and inclusion, having led service culture changes and people-first initiatives across the cruise and hospitality industries. 

Launching in Spring 2026, Trafalgar will debut two river cruise journeys along the Rhine and Danube, followed by additional expansion in 2027. The brand is doing full-ship charters using two vessels owned by Uniworld (but operated as Trafalgar).

To learn more about Trafalgar’s river cruise itineraries, click here. 

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