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Monday,  March 16, 2026   2:24 AM
Steven Salm named COO of Tully Luxury Travel
Tully Luxury Travel has announced the appointment of Steven Salm as chief operating officer. (LinkedIn)

Tully Luxury Travel is entering an exciting new era with the appointment of Steven Salm as chief operating officer.

The update was shared on the Ontario-based agency’s LinkedIn page Tuesday (Feb. 24). In a post, the business said its leadership is expanding “to better serve today’s most discerning travellers.”

Salm brings “decades of hospitality experience rooted in design, culture, and guest-centric execution, strengthening operational excellence while preserving the personal service that defines the Tully Difference,” the agency wrote.

“In the months ahead, you’ll see new ways to connect, smarter planning tools, and deeper access to the experiences our clients value most.”

“Our focus remains the same: people first, trust always, and travel designed with intention.”

As reported, Tully Luxury Travel is among the first Forbes Travel Guide-endorsed travel companies worldwide.

"It reflects our dedication to delivering transformative experiences for our clients around the world and our belief that true luxury is defined by the individual," said Mary Jean Tully, founder and CEO of Tully Luxury Travel, reflecting on the achievement last year. 

Tully Luxury Travel has also earned the distinction of being Crystal Cruises' number one global revenue-producing agency for nearly three decades. 


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