Collette appoints Shane Coupland as head of sales, Canada

Collette has named Shane Coupland as its new head of sales for Canada.

In his new role, Coupland will oversee the company’s sales strategy, partner engagement, and market growth across the country.

He brings extensive travel industry experience and a proven track record of success in the Canadian market.

He previously served as director of travel sales and retail operations at CAA Atlantic, where he led sales and service operations, strengthened key partnerships, and implemented strategic initiatives that expanded market share.

His background also includes global sales leadership and several years with Collette as a business development manager for Atlantic Canada, "where he achieved exceptional revenue growth and built long‑lasting relationships across the region," the company said. 

In this new role, Coupland will lead Collette’s Canadian sales team, focusing on deepening support for travel advisor partners, expanding brand presence, and driving continued growth throughout Canada.

“Shane’s return to Collette is an exciting moment for our Canadian business. He brings deep market knowledge, a collaborative leadership style, and strong relationships with our partners — all things that matter most as we continue to grow in Canada, said Christian Leibl-Cote, EVP of global sales, in a press release.  “I’m confident he’ll play an important role in strengthening our presence and building what’s next in this market.”

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