Nicole Bursey joins Project Expedition as head of Canada agency sales

Nicole Bursey is back in business, joining Project Expedition as head of Canada agency sales, PAX has learned. 

The newly-created role will see Bursey support and grow relationships within the Canadian travel industry as Project Expedition expands into Canada.

Project Expedition is an online platform for discovering and booking tours, activities, shore excursions, private transfers, multi-day itineraries, and tailor-made services in destinations around the world.

Travel advisors can leverage the company’s concierge team, proprietary technology, and inventory of curated experiences to ensure that their clients have the best trip possible.

Bursey previously worked at Transat for 15 years. She was the company’s commercial director until October 2024, at which point Transat consolidated its tour operator activities.

With over a decade of success supporting travel advisors, Project Expedition is now making a dedicated investment in the Canadian market, reads a press release.

Bursey will be responsible for building brand awareness and deepening engagement with Canadian travel advisors and agency partners, leveraging her extensive commercial experience and trusted reputation within the industry.

“We strongly believe in the growth opportunities in Canada and are pleased to have Nicole onboard to spearhead our presence in this important market,” said Rob Keen, co-founder of Project Expedition, in a statement. “At our core, we are a company that champions travel advisors. Our platform was built to empower them with the tools, service, and product range they need to succeed.”

Bursey echoed this commitment to advisors, saying in a statement: “I am very excited to join Project Expedition. From my first conversations with Rob Keen and Jeremy Clement, it was clear that their company is built on a genuine respect for travel advisors. They recognize the critical role agents play in the customer journey and see tremendous opportunity for growth in the Canadian market.”

Bursey has already begun her new role and can be reached at nicole@projectexpedition.com to discuss business opportunities.

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