Marion Certain named trade manager, Canada at Brand USA

Brand USA has appointed Marion Certain as its new trade manager for Canada, effective March 1.

“Marion brings a strong combination of industry expertise, global experience, and a deep understanding of the travel trade,” said Jackie Ennis, vice president, global trade development at Brand USA, in a press release.

“Her leadership will be key as we continue to expand our partnerships and drive visitation from Canada to the United States.”

Based in Toronto, Certain will lead efforts to strengthen relationships with Canadian travel advisors, tour operators, airlines, and key industry partners, supporting Brand USA’s mission to inspire international travel to the United States.

READ MORE: "Things will get better": DACC & Expedia report positive signs for Canadian travel to the U.S.

“I am thrilled to carry on Brand USA's presence in Canada, and I look forward to supporting and connecting with the travel industry across all provinces and territories. I look forward to working with both English and French-speaking partners and advisors in their initiatives toward the United States,” said Certain in a statement. 

Originally from Normandy, France, Certain is bilingual in French and English and brings extensive international experience in the tourism industry.

She has worked with Brand USA for more than three years, where she supported trade development efforts in the French market.

Certain’s career includes experience across both tour operators and destination marketing.

She previously worked with tour operator Worldia and held roles with organizations such as Atout France in Australia and New Zealand and Bonjour Québec in France.

In addition, she has significant experience training travel advisors, giving her a well-rounded understanding of the travel trade landscape and its evolving needs.

Recent air service expansions reflect continued momentum in Canada–U.S. travel.

Porter Airlines recently announced new routes to Nashville and Austin, while also expanding service from Toronto Billy Bishop Airport to key U.S. destinations.

Air Canada has also introduced new and expanded U.S. service for 2026, including routes from Toronto to San Antonio and from Montreal to Cleveland and Columbus, enhancing connectivity and providing Canadian travellers with greater access to destinations across the United States.

As previously reported, Brand USA’s annual travel trade event, Canada Connect, will also take place October 26–29, 2026, across Toronto and Montreal, bringing together U.S. destinations and Canadian travel professionals for one-on-one meetings, networking, and educational sessions designed to drive business growth and strengthen cross-border partnerships.

New for 2026, Brand USA will introduce a dedicated Media Day, held in partnership with Discover America Canada, connecting U.S. tourism partners with leading Canadian media to further amplify destination storytelling.

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