Intrepid appoints Susana Gomes as head of marketing, Canada

Intrepid Travel has appointed Susana Gomes as head of marketing, Canada, reinforcing its investment in the company’s fastest growing market globally.

Gomes joins Intrepid with more than 16 years of marketing experience across travel, telecommunications and consumer brands, bringing a proven track record of scaling growth, strengthening brand position and building high-performing teams.

Most recently, she served as director of marketing at Flight Centre Canada, where she led national brand and digital strategy, accelerated online revenue growth, secured major partnerships and managed multi-million-dollar marketing budgets.

Prior to that, she held senior brand leadership roles at TELUS, Public Mobile and Koodo, delivering award-winning campaigns, leading brand transformations and driving measurable commercial results.

"As Canada becomes an increasingly important market for Intrepid globally, we are investing accordingly; in leadership, in product and in partnerships." said Christian Wolters, president of Canada at Intrepid Travel, in a statement. “Susana will lead our dedicated Canadian marketing team to ensure we’re connecting with travellers in a way that feels locally relevant and impactful." 

A passionate traveller who has visited 47 countries and counting, Gomes brings both professional expertise and personal alignment with Intrepid’s purpose-driven approach to travel.

“I’m excited to join Intrepid at such a pivotal moment for Canada,” said Gomes in a statement. “Our goal is to reach more Canadian travellers and travel agents than ever before, sharing experiences that connect people with local communities and inspire responsible, purpose-driven exploration.”

The appointment comes as 2026 is already shaping up strongly for Intrepid in Canada, building on a record-breaking 2025.

January revenue is up 27 per cent year-over-year compared to the same period in 2025, with Ontario continuing to lead demand for small-group adventures and driving significant momentum in the market. 

To meet growing demand, Intrepid is designing more trips with the Canadian traveller and their calendar in mind.

Last fall, the brand launched Short Breaks, 4–6 day adventures with departures timed around 2026 and 2027 Canadian long weekends, giving travellers a meaningful experience without needing 10+ days.

Intrepid now operates with a fully dedicated Canadian team led by Wolters, focused entirely on serving Canadian customers.

In 2026, Intrepid will open a new operational hub in Squamish, British Columbia, strengthening local hiring and expanding its portfolio of Canadian experiences.

Recently, Intrepid signed its largest partnership investment in Canada to date: a landmark deal with the Indigenous Tourism Association of Canada (ITAC), committing CA$500,000 over five years to support the growth and promotion of Indigenous tourism across Canada. 

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