Flair names Jamie Fox as director, agency sales and partnerships

Flair Airlines has appointed Jamie Fox as director, agency sales and partnerships, a newly created role focused on growing the airline’s engagement with Canada’s travel trade.

The Edmonton-based carrier says the role will support Flair’s agency sales strategy, trade relationships, distribution opportunities and partnerships in Canada and the United States.

“We see an enormous opportunity to continue growing Flair’s presence and visibility across Canada’s travel industry,” said Len Corrado, chief executive officer of Flair Airlines. 

“Jamie brings deep industry experience, strong relationships across the travel trade, and a proven track record of driving growth. His leadership will help strengthen Flair’s engagement across the industry as we continue expanding Flair’s presence across the Canadian travel landscape.”

Fox brings more than 30 years of leadership experience in the Canadian and U.S. travel industry, including more than a decade in Canada’s airline sector with Air Canada.

Fox has led sales teams, worked with travel advisors, TMCs, corporate partners and industry stakeholders, and helped grow market share across North America.

"I’m incredibly excited to be joining Flair Airlines alongside such a passionate and experienced leadership team at a transformational moment in the Flair FWD journey. Canadians want and deserve affordable air travel — and just as importantly, they deserve reliability,” said Fox. 

“This next chapter for Flair is about building meaningful, long-term relationships that create value for everyone: travel agencies, travel advisors, TMCs, tourism partners, and most importantly, our shared travellers.”

Flair says the new role reflects its investment in long-term growth, industry collaboration and expanding access to affordable air travel for Canadians.

“If you don’t know Flair yet, you should. And if we haven’t met yet, we look forward to changing that,” said Fox. 

“We want to be in the market listening, collaborating, and building genuine partnerships across the industry.”

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