Flair completes executive team with three appointments

Low-cost carrier Flair Airlines has completed its C-suite leadership team with three internal leaders: Caitlin Peddle as Chief People Officer (CPO), Eric Tanner as Chief Commercial Officer (CCO) and Juliana Ramirez as Chief Digital Officer (CDO).

“This is a milestone for Flair. These three leaders have already made a major impact across our business in each of their respective lanes, and now they’re helping shape what’s next,” said Maciej Wilk, CEO of Flair Airlines, in a press release. “We’re building the airline Canadians need: affordable, reliable and modern. This team is already moving us forward, and the momentum is only growing.”

Tanner, a four-year Flair veteran, has overseen commercial transformation, including record revenue growth and the launch of the Flair FWD brand strategy.

“I’m incredibly proud of how far we’ve come,” stated Tanner. “Now, we’re focused on deepening our customer relationships, strengthening our network, and building a resilient future for Canadian aviation, both through our services and through the new generation of aviation leaders I’m privileged to mentor.”

Peddle has been a driving force behind Flair’s inclusive workplace culture, the airline said.

She led the introduction of the company’s new corporate culture and is now leading its strategic rollout across the 1,150+ person organization.

“We’ve worked hard to create a culture rooted in respect, accountability and connection,” said Peddle. “I’ve recently increased the investment into our future female leaders to help more women feel empowered and engaged in a traditionally male-dominated industry, alongside a new leadership training program. Supporting our people will always be the foundation of how we grow.”

Ramirez has led Flair’s digital strategy and innovation, delivering ancillary products and driving major upgrades to streamline the customer journey.

“Digital is at the heart of how customers connect with Flair, from how they purchase to how they fly,” stated Ramirez. “We’ve redesigned our merchandising and distribution strategy to offer the lowest fares in the market while giving customers more flexibility to personalize their journey. Launching Canada’s first On-Time Guarantee (OTG) helped reinforce our reliability promise, and we’ve seen clear customer growth as a result.”

The executive team also includes industry veterans and regulatory postholders Captain Matt Kunz, Vice President of Flight Operations, and Wes Cruickshank, Vice President of Maintenance, who oversee Flair’s day-to-day operations.

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