Armstrong Collective appoints Carly Biggart as VP of global sales

Armstrong Collective has named Carly Biggart as its new vice president, global sales, tasking the Toronto-based travel industry pro with leading the company's worldwide sales strategy as it looks to expand the global reach of its luxury rail brands, Rocky Mountaineer and Canyon Spirit.

In the role, Biggart will oversee Armstrong Collective's global sales organization, shaping its strategic direction, aligning regional sales strategies, driving growth across international markets, strengthening relationships with key travel trade partners, and advancing the company's commercial objectives.

“I am pleased to welcome Carly to lead our global sales team,” said Monique Gomel, chief commercial officer of Armstrong Collective in a press release.

“Carly brings a proven track record of driving sales growth across global markets, along with deep expertise in building high-performing teams and strengthening strategic partnerships. Her leadership will be instrumental as we continue to expand our global footprint and advance our long-term growth strategy.”

Based in Toronto, Biggart brings more than 25 years of global experience spanning sales, strategy, marketing and operations.

She joins Armstrong Collective from Hurtigruten Norway, where she most recently served as general manager, Americas, leading the business across the region and delivering what the company described as record growth, including significant year-over-year revenue gains.

Earlier in her career, Biggart held senior leadership roles at Motorola Mobility, overseeing national sales, marketing and operations.

"I'm excited to join Armstrong Collective and help shape the next chapter of growth for such an exceptional portfolio of brands," stated Biggart. "Throughout my career, I've believed that lasting success is built through strong partnerships, shared purpose, and an unwavering focus on the guest experience.”

“I look forward to working alongside our talented global team and our travel advisor and trade partners to strengthen relationships, create new opportunities, and continue inspiring travellers from around the world."

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.