Antigua & Barbuda boosts presence in Ottawa & Quebec with trade representation

The Antigua and Barbuda Tourism Authority (ABTA) Canada office is boosting its presence in the Quebec and Ottawa markets with the appointment of Sylvie Madore, president and CEO of La Tribu Gourmande, and Danièle Bouchard, marketing consultant, effective immediately.

The new representation reflects an investment in the French-speaking Canadian market, with a focus on building advisor engagement and expanding awareness in Quebec and Ottawa.

“Quebec is a priority growth market for Antigua and Barbuda, and expanding our on-the-ground presence is a strategic step forward,” said Tameka Wharton, director of tourism, Canada, in a press release. “Sylvie and Danièle bring deep relationships, market intelligence, and credibility within the Quebec travel trade. Their expertise will allow us to strengthen advisor engagement, increase destination awareness, and accelerate growth in a market where we see strong long-term potential.”

Madore brings extensive tourism industry expertise to the role. She began her career as a travel consultant before specializing in sales, marketing, and destination representation for tour operators, airlines, hotels, and tourism boards.

Her portfolio has included representation for a range of international destinations in Canada. She also brings experience in television production and concept development.

“Antigua and Barbuda is truly unique,” said Madore in a statement. “It is a high-end destination that offers travellers 365 beautiful beaches, a strong sense of safety, and a boutique, pampered

experience. Visitors feel at home under the sun, immersed in tropical beauty and authentic warmth. Our efforts are focused on strengthening demand in Quebec to support the case for future direct air service. We know there is strong appetite for this destination in Quebec.”

Bouchard contributes more than 30 years of experience in the travel industry.

As founder of Quebec-based high-end tour operator Tour Vogue, she was a pioneer in promoting premium all-inclusive packages in the 1990s and has represented luxury hotels and destinations internationally.

“We are entering an exciting period for the Quebec market,” added Bouchard. “From honeymooners and couples to multi-generational families and millennial travellers seeking immersive experiences, there is growing demand for destinations that feel charming, walkable, culturally rich, and safe. Antigua and Barbuda offers romance, eco-tourism, history, adventure, and a warm welcome — all within an easy-to-navigate setting.”

Travel professionals can find Antigua and Barbuda represented travel at events and shows across the country this year, including the upcoming Travel and Vacation Show in Ottawa on April 11 and 12.

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