5Continents welcomes Jennipher Santa Cruz as deputy director of sales

Montreal-based B2B tour operator 5Continents has announced the appointment of Jennipher Santa Cruz as deputy director of sales, effective January 12, 2026. 

Santa Cruz brings over 25 years of experience in sales, business development and agency support to the role.

Her role will be to support the sales leadership team in structuring, expanding and strengthening both the French- and English-speaking markets, while contributing to strategic growth initiatives with Canadian partners and agency networks.

"I am thrilled to welcome Jennifer Santa Cruz to our team starting January 12, both professionally and personally," said Sabrina Greca, director of sales & marketing at 5Continents. 

"Thanks to the tremendous support of travel agencies, expanding our sales team is essential to maintaining the level of service that matches the trust you place in us. With her unwavering dedication, unmatched experience, and loyalty to our industry, Jennifer will help elevate 5Continents to new heights."

"The addition of Jennipher is the natural next step, both to support our national expansion and because she truly embodies the deeply human DNA of 5Continents," add David Boigné, president of 5Continents. 

"Her way of working, her generosity, her integrity and her passion for our industry align perfectly with our core values. We are absolutely delighted to welcome her to the team."

"We are very pleased to welcome Jennipher to our team," said Valérie Favreau, general manager. "Her arrival comes at a time of significant growth for our company. With her expertise and passion, she will directly support our development, strengthen our relationships with clients, and help us pursue our mission with even greater momentum. We extend our warmest welcome and look forward to everything we will accomplish together."

With this appointment, 5Continents continues to reinforce its position as a partner for travel advisors, offering a service-driven structure supported by seasoned professionals.

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