YYZ embraces inner Swiftie, installs Taylor Swift-inspired display at Terminal 1

Toronto has Taylor Swift fever as the global pop star kicks off the first of six sold-out shows on Thursday (Nov. 14) at the Rogers Centre.

Tens of thousands of Swifties are expected to fill Toronto’s streets over the course of Swift’s concerts, which are part of the popular “Eras Tour,” the first tour in history to gross over $1 billion.

Swift will perform at the Rogers Centre on Friday and Saturday, then on Nov. 21, 22 and 23. The City of Toronto says it's expecting up to 500,000 visitors over the course of Swift’s stay.

Even Toronto Pearson airport (YYZ) is getting in the mood. The facility has teamed up with Visit Mississauga to launch an "Eras"-inspired interactive display for Swifties flying in for the shows.

Passengers can pose in front of a digital wall, entitled "Pearson's Version," an Eras-inspired activation that’s been installed at the International Arrivals area in Terminal 1. 

The wall features movement-responsive visuals and Eras-themed digital particles, inspired by Taylor Swift's albums Fearless, Folklore, Evermore, Lover and Midnights. Travellers are encouraged to share on social media using the hashtag #YYZEra.  

"Toronto Pearson embraces this as a culturally significant moment for Toronto, Mississauga, and Canada. People will be travelling to the city from across the country and the world to attend Taylor Swift's concerts," said Deborah Flint, president and CEO of Toronto Pearson, in a statement. "We are thrilled to be teaming up with Visit Mississauga for this special event. This activation is a unique way for fans to begin their musical journey as soon as they step off the plane. We are excited to add a unique and cool moment to their memories - one of the ways we put the joy back into travel."

To celebrate the "Swiftie" spirit, members of Toronto Pearson's Welcome Team will also be handing out Toronto Pearson-branded friendship bracelets for fans travelling through the airport.

The installation will be accessible to passengers travelling through the airport until Dec. 12, 2024.

Taylor Swift’s concerts are expected to generate about $282 million for the city, according to Destination Toronto.

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