YTZ launches new ad campaign

PortsToronto has launched a new advertising campaign to promote the benefits and amenities of Billy Bishop Toronto City Airport.

With a tagline of “It’s My Airport,” the campaign depicts passengers recounting their travel experiences and providing the reasons why they choose to fly to/from Billy Bishop Airport. Themes which emerged from candid interviews with the passengers included the airport’s proximity to downtown, the ability to walk or bike to the airport, access to more than 20 destinations throughout North America, and friendly customer service. The campaign will run for eight weeks, with a provision to extend on certain platforms, and includes print, radio, out-of-home (OOH), television, online and the digital OOH platform in the airport and tunnel.

In 2015, Billy Bishop Airport welcomed 2.5 million passengers, generated more than $2 billion in economic impact for the city of Toronto, was the ninth busiest airport in Canada and won numerous awards including being named a top regional airport by both Skytrax and Airport Council International. The goal of the campaign is to generate greater awareness of the airport and its benefits from both a personal travel perspective and as an important piece of infrastructure for the City of Toronto.