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Monday,  February 26, 2024 3:05 AM 

WestJetters & Sunwingers come together for Digital Day in Calgary

  • Air
  •   11-23-2023  6:03 am
  •   Pax Global Media

WestJetters & Sunwingers come together for Digital Day in Calgary
WestJet’s CEO Alexis von Hoensbroech speaks at the airline's 2023 Digital Day event in Calgary. (Alexis von Hoensbroech/LinkedIn)
Pax Global Media

More than 1,000 WestJetters, Sunwingers and global digital partners came together on Wednesday (Nov. 22) at the WestJet Group's campus in Calgary for the airline’s 2023 “Digital Day,” an event that debuted last year.

Digital Day is a forum to showcase digital solutions for propelling WestJet forward “on our radical digitalization journey,” as airline wrote on social media.

The day reaffirms WestJet’s commitment to “making business more efficient and resilient with automation, technology and tools.”

“With more than 1000 WestJetters, industry and community partners in attendance, we demonstrated how automation and technology increased efficiency, drove down costs and unlocked the potential of our people,” stated Christian Novosel, WestJet’s chief digital officer. “This year’s event was another great success as we highlighted the progress we’ve made together in optimizing every facet of our organization.”

Last year, Novosel noted how WestJet must invest in rapid digitization.

Christian Novosel, WestJet’s chief digital officer. (WestJet/LinkedIn)

“WestJet, and the world around us, continues to be increasingly complex; rapid digitization holds the key to our success. As an organization we are already quite digitally literate, with a strong foundation, roadmap and digitally enabling governance,” he said at the time.

“By 2025, it is our ambition to become a digital performer, empowering our people to focus on the most meaningful work and using key digital capabilities and data informed process to build resilience as an organization, improve our guest experience and drive down unnecessary costs.”

Posting to LinkedIn yesterday, WestJet’s CEO Alexis von Hoensbroech said digitalization is “what differentiates the great airlines from the good.”

“Impressive to see what technology has to offer,” he wrote. “This year’s digital day was particularly centric around artificial intelligence.”

“Digital solutions help to improve guest experience and efficiency, making us easier to deal with and helping us to keep our cost down so we can offer more affordable tickets.”


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