WestJet partners with tech startup to implement generative AI pricing

A tech startup that has pioneered generative AI pricing, inventory and publishing engines has announced a partnership with the WestJet Group.

Fetcherr provides a generative pricing engine and inventory management solutions for enabling global market intelligence and fully automated business decisions.

The company says its AI-driven market engine understands market dynamics, forecasts demand and market trends and generates the best market moves based on the predicted actions of all variables.

Through its partnership, the WestJet Group will access high-frequency pricing, inventory management and publishing capabilities in one complete system that fully automates processes.

“At Fetcherr, we believe that our generative AI-powered Large Market Model is the key to creating a new blueprint for the airline industry, where innovation, automation and global market intelligence are the catalysts for a deep transformation,” said Roy Cohen, CEO and co-founder at Fetcherr, in a statement. “We are thrilled to work together with WestJet to redefine the airline industry by unlocking its full potential through innovation.”

In a statement, John Weatherill, the WestJet Group’s executive vice-president and chief commercial officer, called the new partnership “an incredible step forward towards our strategy of leveraging digital transformation opportunities to improve our guest experience and affordability across our operation.”

“As we maintain our proud identity as Canada’s low-cost carrier, we are excited to be partnering and investing in Fetcherr’s innovative technology,” stated Weatherill.

Fetcherr’s other airline partners include Viva Aerobus, Virgin Atlantic, Azul Airlines and Royal Air Maroc.

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.