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Monday,  May 27, 2024 12:23 AM 

WestJet Group's growth strategy comes to life in Halifax


WestJet Group's growth strategy comes to life in Halifax
WestJet reaffirms its commitment to Atlantic Canada with key stakeholders. (supplied)

In a special event hosted by the Halifax Chamber of Commerce, WestJet Group's CEO Alexis von Hoensbroech, provided key stakeholders and community members with an update on the airline's growth strategy.

Commemorating his first visit to Nova Scotia, von Hoensbroech spoke about the WestJet Group's commitment to growing its presence across the region through critical air connectivity.

A resumption of transatlantic service and an increased north-to-south air service offer access to popular sun destinations, along with increased east-to-west domestic air service that better connects Canadians from coast to coast, is helping WestJet Group's strategy across Atlantic Canada come to fruition.

"It is incredible to be visiting Halifax for the first time, meeting with our remarkable partners and getting to experience the tremendous Atlantic Canada hospitality firsthand," said von Hoensbroech. 

"We set out our growth strategy almost two years ago, and we are seeing it well in action across Atlantic Canada; our commitment to Halifax is strong as we work to meet demand and fuel Halifax's tourism pipeline," added von Hoensbroech.

Partner collaboration and strategic investments

Taking the airline's growth strategy to new heights in 2024 and beyond, the WestJet Group says it has accelerated on the following cornerstone achievements:

On April 28, 2024, the airline celebrated the takeoff of its inaugural service between Halifax and London Gatwick, the first of three critical transatlantic routes that will return to Nova Scotia's capital this summer.

This summer, Halifax will see a 31 per cent increase in seat capacity provided by the WestJet Group, compared to 2023.

Halifax Stanfield International Airport will have 90 weekly flights operated by the WestJet Group during peak summer this year; a 43 per cent increase in total weekly flights compared to 2023.

"WestJet's investment in our region is key to our economic growth and prosperity," says Patrick Sullivan, President and CEO of the Halifax Chamber of Commerce. 

Connecting Halifax and the world

WestJet says it continues to transform Halifax's air connectivity through the following network enhancements:

Westjet's network enhancements (supplied)

WestJet adds non-stop service between Halifax and three transatlantic destinations including, Dublin, Edinburgh and London (Gatwick) this summer, as well as year-round connectivity to Orlando and seasonal service to Cancun

Sunwing Airlines will provide direct access from Halifax to key leisure destinations, including Cayo Coco, Montego Bay, Santa Clara, Puerto Plata and Holguin, Punta Cana and Varadero.

WestJet said will ensure Halifax remains connected to Western Canada, with year-round connectivity to the airline's global hub in Calgary, where guests are one flight away from international destinations, including Seoul, South Korea and Tokyo, Japan.

This year, the WestJet will provide direct connectivity to 18 destinations out of Halifax, including six domestic, one transborder, three transatlantic and eight sun destinations.

"Halifax and Atlantic Canada are integral to the WestJet Group's future, and we will remain relentless on delivering a tailored strategy for the region that enhance business and leisure ties, through strategic air connectivity," said von Hoensbroech


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