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Monday,  December 9, 2024   3:00 PM
VIDEO: Watch WestJet’s new national campaign “Where your story takes off”
WestJet's new brand platform “Where Your Story Takes Off.” (WestJet)

WestJet has launched a new brand platform with a national campaign called “Where Your Story Takes Off.”

On the heels of an updated business strategy, WestJet says its new platform underscores the transformative power of travel, celebrating the countless stories that pass through a WestJet flight.

According to a WestJet survey, nearly nine out of 10 Canadians, 89 per acknowledge that travel has given them some of their most cherished memories.

"Whether you're taking off for a big bucket list trip or returning home to see your kids after travelling for work, WestJet plays an important role in enabling all the everyday, and life-changing stories that our guests carry with them, and that was the inspiration for the new platform," said Jennifer Callegaro, director of marketing at WestJet, in a press release.

The campaign was born from the insight that although every guest on a flight may be going to the same destination, “they're not going to the same place,” the airline explains in a press release.

Recognizing this uniqueness is a fresh way to break through and celebrate WestJet and the role of WestJetters in meaningfully connecting guests to their most treasured stories,” the airline says.

The campaign takes flight with more than 50 unique travel stories featured in television, online video, premium digital social placements, and an extensive range of high-impact billboards across the country.

Jay Antflick, Cabin Crew Member at WestJet, who was featured in the spot, says, "We have a big role to play in getting our guests to the people, places, and moments that matter most to them. I love that the new commercial doubles down on what WestJet has always done well: championing our guests' stories and I'm honoured to be a part of those special memories."

Watch the new brand spot here.


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