Travellers can Unlock NYC this winter

NYC & Company has announced Unlock NYC, a new year-round seasonal promotion with the first iteration designed to increase visitation to the five boroughs during the winter.

The new marketing and communications initiative was unveiled during World Travel Market, and the winter campaign, “Find a Winter Less Ordinary,” will offer tips highlighting quintessential and only-in-NYC experiences that will help visitors discover New York City during the winter months. In January, February and March, a typically slower period of travel, travellers can take advantage of the lowest hotel room rates of the year as well as NYC & Company’s signature dining and theater promotions.

For more information, visit nycgo.com/unlock.