Scenic unveils new branding

Scenic Tours/Scenic Cruises will now be known as Scenic, part of a rebranding strategy to highlight the company’s product offerings.

The rebrand comes after a 12-month review of the company’s perception by agents and travellers, during which it was determined that the name Scenic Tours was no longer perceived as an accurate description of the company, according to a Scenic press release. Founded in Australia in 1986 as domestic coach touring operator, Scenic has since grown to specialize in all-inclusive luxury travel and rive cruising.

The rebrand will include a new black and gold logo, which has already started rolling out across parts of the business, according to Scenic.