Report ranks top airline loyalty programs

A new annual report by On Point Loyalty LLC has ranked the top 100 airline loyalty programs in terms of value, drawing from public information on over 170 airlines around.

More than 50 variables relating to the airline, loyalty program, credit card industry and local market dynamics were incorporated into the algorithm used by On Point, which found the following ten programs to be the most valuable worldwide (valuations in millions, USD):

1. SkyMiles - Delta Air Lines, $21,752
2. AAdvantage - American Airlines, $19,582
3. MileagePlus - United Airlines, $14,687
4. Rapid Rewards - Southwest Airlines, $6,353
5. Flying Blue - Air France-KLM Group, Kenya Airways, Tarom, $6,270
6. Miles & More -Lufthansa Group, LOT Polish, Luxair, Adria Airways, Croatia Airlines, $5,760
7. Avios - British Airways, Iberia, Aer Lingus, Flybe, Vueling, Meridiana, Comair, $4,750
8. JAL Mileage Bank - Japan Airlines, $4,050
9. SkyPass - Korean Air, $3,796
10. ANA Mileage Club - ANA, $3,658

The global airline loyalty industry is estimated to be worth over $160 billion USD. Airline loyalty programs are tremendously popular with approximately 288 million active loyalty members earning around 3.5 trillion points per year.

The report can be accessed at www.onpointloyalty.com/insights.