MSC launches new guest loyalty program

MSC Cruises has replaced its guest program MSC Club with a new loyalty program, the MSC Voyagers Club.

The program is designed to reward MSC’s repeat customers; joining the MSC Voyagers Club is free of charge, and guests are able to join a ‘Welcome Level’ before taking their first cruise – all that is needed is a confirmed booking.

Other levels of the five-tiered membership program include Classic, Silver, Gold and Black. Personalized cruise cards will be provided to MSC Voyagers Club members directly on board at the beginning of each sailing with their membership level.

As part of the new program, MSC has revamped its point structure so that guests now earn according to the inclusive experience booked (Bella, Fantastica, Aurea or MSC Yacht Club) as well as length of stay. Points are also awarded for onboard spends as well as pre-paid services, including shore excursions, spa treatments and beverage packages.

All MSC Voyagers Club members will also have exclusive access to discounts on future cruises, starting on July 20, 2015, where members will receive a five per cent discount on all cruise departures (with the exception of the Welcome level).

In addition, MSC will make available a number of cruises called Voyages Selection, which offer an extra 15 per cent discount – totaling a potential savings of 20 per cent off future cruises. Silver, Gold and Black level members will also receive a $50 onboard credit per person when booking a cruise from the Voyages Selection.

MSC Voyagers Club members will receive an invite to a welcome back cocktail party, a complimentary basket of fresh fruit in their stateroom, and discounts on items such as internet packages, logo shop items, in-stateroom movies, photos, and the minibar.

Top tier members also receive priority boarding, priority disembarkation in ports where a tender boat is required, late stateroom check out when the ship returns to port, an invite to a private Black Card member party, complimentary sparkling white wine with chocolate-dipped fruit, free one-hour thermal area session in MSC Aurea Spa, and complimentary dining in a specialty restaurant.

MSC Cruises is also launching a loyalty match program in which frequent travellers who have a rewards card from another travel land or sea program can now receive status and perks with MSC.

After signing up for MSC Cruises’ Voyages Club, guests who participate in other leisure travel programs will automatically acquire similar or higher status with MSC and be enrolled in the Classic, Silver, Gold, or Black level.

In addition, these travellers will automatically receive the five per cent discount on any booking given to MSC Voyagers Club members and can also take advantage of the discounts associated with Voyages Selection. 

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