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Majority of business trips successful: CWT survey

  • Air
  •   12-03-2014  11:17 am

Majority of business trips successful: CWT survey

A new survey from CWT Solutions Group reveals that 88 per cent of business trips are considered successful by travellers.

The survey, titled The value of business travel: The travellers’ perspective, used a survey of 10,000 respondents to determine how travellers view the ROI of a trip, and to offer guidance on reducing the number of unsatisfactory business trips.

Travellers were asked to measure the success of their last trip, with 88 per cent of all trips scoring successful. Meanwhile, 9.5 per cent of trips were seen as average, with no significant benefit compared to cost, and 2.5 per cent of trips were deemed unsatisfactory. 

Those who scored a trip as most unsatisfactory were asked if they had anticipated this, with 68 per cent agreeing they had, according to a release from CWT.

To mitigate the risk of an unsuccessful trip, the report suggests tactics such as arranging more meetings per trip and allowing for more time per meeting, as well as planning and booking a trip early.