Cookies policy

In order to provide you with the best online experience this website uses cookies.
By using our website, you agree to our use of cookies. Learn more.

Wednesday,  June 19, 2024 5:41 AM 

KLM campaign reminds travellers It's An Airline

  • Air
  •   08-29-2016  4:39 pm

KLM campaign reminds travellers It's An Airline

KLM Royal Dutch Airlines has released a new online campaign which seeks to answer the question of 'what's in a name?'

According to KLM, the 'It's An Airline' campaign is designed to raise awareness within North America of the Dutch flag carrier; a recent study brand by Air France-KLM found that many North American consumers did not know that KLM is an airline, with some confusing it for a radio station or a brand of milk.

The campaign features several videos featuring comedian Ken Marino addressing the question, along with sponsored content via Facebook, Twitter, Instagram, and YouTube; display advertising; and a microsite,, featuring the videos along with special interactive content.