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Monday,  May 20, 2024 8:19 PM 

“This entire experience is for travel agents”: Canada Jetlines hosts first FAM for trade

“This entire experience is for travel agents”: Canada Jetlines hosts first FAM for trade
Duncan Bureau, chief commercial officer at Canada Jetlines, with cabin crew on Friday morning (Sept. 16). (Pax Global Media)
Michael Pihach

Michael Pihach is an award-winning journalist with a keen interest in digital storytelling. In addition to PAX, Michael has also written for CBC Life, Ryerson University Magazine, IN Magazine, and Michael joins PAX after years of working at popular Canadian television shows, such as Steven and Chris, The Goods and The Marilyn Denis Show.

“This entire experience is for travel agents,” said Duncan Bureau, chief commercial officer at Canada Jetlines, which is flying roughly 150 Canadian travel advisors to Calgary International Airport (YYC) today (Sept. 16) from Toronto Pearson International (YYZ), its main hub, on an exclusive FAM trip.

Canada’s newest airline, which recently received its air operating certificate from Transport Canada, officially launches its commercial operations on Sept. 22, but the carrier thought it was important to give the trade a sneak peek.

“We want to introduce agents to our team,” Bureau told PAX at Toronto Pearson’s Terminal 3 early Friday morning. “They are going to be why we’re successful. From the very outset, we’ve put our arms around travel agents. We think they’re an important distribution partner.”

Canada Jetlines gets ready for takeoff at Toronto Pearson's Terminal 3. (Pax Global Media)

The airline will make its big debut next week with biweekly flights operating Thursdays and Sundays out of Toronto to Calgary from 07:55am – 10:10am EST and returns from Calgary (YYC) to Toronto (YYZ) 11:40am – 17:20 EST.

Frequency will increase to three flights per week, Thursdays through Sundays, starting Oct. 13.

This route will be the first operated by Canada Jetlines with more destinations to be announced soon.

It’s a bold move to launch a new airline during a global pandemic, but Bureau says “there couldn’t have been a better time.”

“The reality is we were able to get access to great aircraft and find great talent,” he said. “The timing couldn’t have been better, the economics worked for us. I think what [agents] are going to experience today is a world-class organization.”

Travel advisors get ready to experience Canada Jetlines. (Pax Global Media)

Once they arrive Calgary, agents will attend an in-terminal welcome ceremony, where representatives from Tourism Calgary will present.

Bob Sartor, CEO of the Calgary Airport Authority, will also be on site to greet guests, alongside other members of the Canada Jetlines team.

The group will spend the night in Calgary and enjoy a "Stampede breakfast" the next morning, on Saturday (Sept. 17), and return to Toronto shortly after. 

Bureau says Canada Jetlines is on track for growth, which includes adding more aircraft and routes.

“We’re looking at 19 aircraft,” he said. “Our second aircraft is getting refurbished and repainted as we speak.”

Canada Jetlines was initially going to offer service to Moncton, New Brunswick and Winnipeg during the summer, but those plans got delayed as the carrier awaited regulatory approval.

“Which is totally OK,” Bureau said. “A much larger market for us is Toronto-Calgary, so we’re going to start there. But we are definitely going to fly to Moncton and Winnipeg. Those are also two very important markets for us." 

Stay tuned as PAX brings you more coverage from Canada Jetlines’ inaugural FAM for travel advisors!

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