Edmonton launches Canada's first airport loyalty program

Edmonton International Airport (YEG) becomes the first Canadian airport to launch a loyalty program for travellers.

“YEGplus,” which is free to use, turns airport purchases into points and rewards.

“Our passengers are at the heart of everything we do and YEGplus is a natural extension of that commitment.  This program is our way of recognizing the travellers who choose to fly through our airport — rewarding their loyalty and building a deeper connection with the YEG community. We’re proud to offer something truly unique in Canadian aviation, and we can’t wait to see our members enjoy the benefits,” said Carmen Donnelly, VP, passenger experience and terminal operations, in a press release.

Passenger can sign up and start earning points for every dollar spent at the airport.

There are several ways for members to earn points, including booking parking services from YEG Parking or jetSet Parking, purchasing from participating vendors within the terminal, completing surveys or quizzes on the platform or referring a friend.

The program uses a spend-based tiered structure in which members begin at the Essential level and can earn their way up to Silver and Gold. Each tier unlocks greater value, perks and upgrades.

Members can redeem their points for parking upgrades, contest entries and promo cards — all accessible through a member-only portal.

YEGplus will replace YEG rewards and jetSet rewards, YEG’s existing email-based newsletter program.

Members with an existing account have received email instructions with information about the transition.

To celebrate the launch, YEG has an incentive to join: sign up before September 18, 2026, at 8 a.m. for a chance to win a $20,000 travel voucher.

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