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Monday,  February 26, 2024 2:11 AM 

1 in 5 Canadians want to travel more than ever in 2024: survey

  • Air
  •   11-23-2023  4:51 am
  •   Pax Global Media

1 in 5 Canadians want to travel more than ever in 2024: survey
(British Airways)
Pax Global Media

British Airways has shared the findings of a new survey it funded, revealing that one in five Canadians are planning to travel more than ever before in 2024.

The pandemic has also made more than half of all Canadians want to travel more (58%), notes the survey, which was conducted by Research Now.

The survey also reveals that a third (33%) of Canadians plan to explore new destinations and tick places of their “must visit” list in the new year.

While less frequent travel with longer holiday duration both domestically (23%) and internationally (23%) seems to be important going into 2024, the study shows.

READ MORE: British Airways/Iberia appoints Mike Miguel as Canada sales manager

Immersing in new cultures (29%) and trying new experiences for the first time (18%) are important criteria for Canadians planning their next adventure.

Almost two thirds (64%) plan to go off the beaten track to less touristy destinations when they plan their news years travel, with one in 10 planning to attend a major entertainment or sporting event.

The regions that Canadians plan to visit the most next year are Europe (42%), North and South America (28%) and Africa (13%), the poll shows.  

Exploration and adventure are the top priorities when planning trips in 2024 (43%). More than 1 in 10 Canadians (12%) wanted to ditch their tech altogether and opt for a digital detox.

Social media remains a key influence for Canadian travel (28%), whereas film and TV locations proved to be the biggest influence for Americans planning their travel (22%).

However, of those Canadians planning travel to the UK, 52% say they have been influenced by actor Ryan Reynolds, and his ownership of Wrexham AFC, the survey reveals.

"Nothing beats the thrill of planning your next vacation, or that long-awaited reunion with friends and family. With direct British Airways flights to London and beyond from Toronto, Montreal and Vancouver, there's a vast range of options for Canadian travellers to take the vacations they deserve,” said British Airways' Chief Commercial Officer Colm Lacy in a press release.

The total sample size of the online survey was 2,000 adults, who were surveyed in October.

For the winter 2023-24 season, British Airways operates twice daily flights between Toronto and London, with daily flights from Montreal and Vancouver to London.

Customers can also connect to over 65 countries from British Airways' home at London Heathrow.

As PAX reported earlier this week, Toronto-based Mike Miguel is now British Airways’ strategic market manager for Canada.

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