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Tuesday,  June 18, 2024 9:28 PM 

Canada hearts New York

  • Air
  •   04-17-2015  11:35 am

Canada hearts New York

New York wants you to forget everything you think you know about vacationing in their state.

The New York State Division of Tourism hosted travel agents, tour operators and media at the I Love New York event, which included a trade show and presentation from representatives of various areas and attractions in an effort to offer Canadians a broader perspective of what its upstate destinations have to offer.

“When people look at the ‘I Love New York’ logo, they think about skyscrapers and Times Square and the Statue of Liberty,” Markly Wilson, director of international marketing for the New York State Division of Tourism told “But it is actually the logo for the entire state of New York, so we are here to provide enticing and delightful ideas about the kinds of things that can perhaps accompany a Manhattan vacation.”

An introduction by U.S. Consul General Jim Dickmeyer may have kicked off the evening but Canada was the true guest of honour at the event, with Wilson proclaiming the country to be the most important tourism market to the state.

“Canadians spend more in New York than all its other international visitors in any given year,” he said, before inviting those in attendance to venture beyond Fifth Avenue and explore areas such as the Adirondacks, Syracuse, the Finger Lakes, Rochesterthe 1,000 Islands and the Greater Niagara County.

“We are a destination where you can hike, swim in the ocean, ski, and do all sorts of things that aren’t necessarily associated with the Big Apple,” Wilson told PAX.

Each representative took a few moments to showcase the highlights of their attractions, which included everything from family-friendly activities such as water parks and skiing to more luxury-focused travel, including shopping, wine tours and accommodations at mountain resorts.

“If you can do it outdoors, you can do it here,” Meghan Nulty, vice president of tourism & marketing for Wyoming County Chamber & Tourism said of the Greater Niagara County Byways, a popular destination for cycling, camping, and even glamping.

Upstate New York is also home to a number of haunted hotels and pubs, all available to travellers seeking a paranormal experience – a form of tourism that Doug Sitler, coordinator for the Haunted History Trail of New York State called a niche market that is becoming very popular.

The event concluded with a number of prize giveaways, as well as an invitation for agents and tour operators to consider upstate New York for clients looking for vacation plans, especially with summer just around the corner.

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