Air Transat and Porter Airlines are extending their existing code-sharing agreement by creating a joint venture, a move that they say will transform the current Canadian aviation competitive landscape.
By combining both airlines’ complementary networks, this alliance promises travellers significant benefits, including enhanced travel options across multiple regions, according to a press release.
The venture expands services between North, Central and South America, Europe, North Africa, Mexico and the Caribbean, integrating Porter and Air Transat’s complementary, non-overlapping networks at Toronto Pearson (YYZ) and Montreal Trudeau (YUL) airports.
This feeder network strategy is designed to facilitate the acceleration of both airlines’ expansion in their respective markets: domestic and transborder short- and medium-haul for Porter, and international medium- and long-haul for Air Transat. It will also foster stronger network optimization through collaboration on scheduling and route planning.
The Alliance will be gradually implemented throughout 2024.
“This historic agreement constitutes a significant step forward in executing Transat’s strategic plan and an important milestone in developing a more sustainable competitive network,” said Annick Guérard, president and CEO of Transat. “We are delighted to further extend our collaboration with Porter, a partner that shares our customer-centric approach and values. Through this Alliance, we
Michael Deluce, president and CEO of Porter, added: “Porter is in the midst of disrupting the North American market through a significant continental expansion that will only be amplified by this alliance."
“The flow of passengers on both carriers means that Porter will be able to develop a more robust network by increasing flight frequency on key domestic and transborder routes, and entering into new markets with less point-to-point traffic. As we continue receiving deliveries of up to 100 new Embraer E195-E2 aircraft, our options for deploying this fleet are even greater based on this collaboration with Air Transat.”
The move is an evolution of the current codeshare agreement between Air Transat and Porter, which has been active since October 2022.