Air Transat to launch loyalty program with Desjardins & Visa

Air Transat has announced a new loyalty program that promises to provide travellers with “accessible and personalized benefits.”

Supported by a partnership with Desjardins Group and enabled by Visa, the program will multiply benefits for customers, “offering an enriched experience at every stage of their journey,” reads a press release that was shared Monday (Jan. 19).

The launch is planned for the second half of 2026.

"This strategic partnership with Desjardins, powered by Visa, is a fundamental pillar of our business strategy,” said Xavier Szwengler, vice president, marketing and distribution at Transat. “It allows us to strengthen ties with our customers while accelerating sustainable value creation for Transat and its investors.”

Air Transat says more details will be shared in the coming months.

Nathalie Larue, executive vice-president, personal services and community life at Desjardins Group, is “very proud to see this partnership come to fruition.”

“We look forward to unveiling our line of credit cards that will enhance the loyalty experience offered by Air Transat,” Larue said in a statement. “This initiative reflects our commitment to providing tangible and personalized benefits to our members and clients who travel with Air Transat, in collaboration with Visa.”

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