“The next phase of luxury”: Ensemble partners with Ritz Carlton Yacht Collection

Ensemble is leaning into the latest luxury experiences at sea.

Amid demand for smaller ships, highly-personalized service, and immersive itineraries that prioritize depth of experience over scale, the consortium has partnered with the Ritz Carlton Yacht Collection.

“Yacht-style cruising has emerged as a defining trend, attracting a new generation of luxury travellers seeing flexibility, privacy, and meaningful connection to destination,” the company wrote in a press release Tuesday (April 14).

The addition of The Ritz-Carlton Yacht Collection builds on Ensemble’s already robust luxury cruise portfolio, which includes Oceania, Crystal, Viking, Ponant, Aman at Sea, Explora, Cunard, Atlas, Seabourn, Regent and others.

Designed to combine the refined lifestyle of The Ritz-Carlton with the relaxed freedom of a yachting experience, The Ritz-Carlton Yacht Collection offers all-suite voyages across the Mediterranean, Northern Europe, the Caribbean, Asia-Pacific, Alaska, and the South Pacific.

With smaller guest counts, private terrace accommodations, and some of the highest space-to-guest and staff-to-guest ratios at sea, the experience is defined by a relaxed, residential style of luxury.

Guests also benefit from curated excursions, world-class dining, and signature features such as an onboard marina that provides direct access to the sea.

“The most compelling luxury experiences in travel right now are happening on the water, and we are intentionally building a cruise portfolio that reflects that shift,” said Rachel Grogan, vice president of partner relations, cruise at Ensemble, in a statement.

“Yacht-style cruising represents the next phase of luxury where personalization, intimacy, and flexibility take center stage. The Ritz-Carlton Yacht Collection sets that standard, and this partnership strengthens our ability to connect our members with the experiences their clients are increasingly seeking.”

“We are proud to partner with Ensemble and its distinguished network of travel advisors, whose commitment to exceptional client experiences aligns seamlessly with our vision,” added Jeremy McClellan, vice president, trade sales and support for The Ritz-Carlton Yacht Collection. “Together, we look forward to inspiring a new generation of luxury travelers to discover The Ritz-Carlton Yacht Collection through highly personalized, immersive journeys at sea.”

Ensemble’s investment in luxury cruise is part of a broader strategy to align members with partners that deliver exceptional client experiences and strong commercial value, the company said. 

It adds to Ensemble’s Hotel to Port transfer amenity program, exclusive to booking through Ensemble advisors, which further enhances the end-to-end experience, adding value.

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