Marlin Travel and TDC launch travel advisor promotion campaign

Transat Distribution Canada has launched a national campaign for its Marlin Travel franchise network promoting the value of travel advisor expertise to households that typically book independently.

The "Making Your Vacation Our Job" campaign runs online through the end of November, targeting audiences near existing Marlin Travel agencies with messaging focused on the benefits of professional travel planning, including effortless planning, time savings, hassle-free vacations and comprehensive expertise.

"We want travellers to understand that a travel advisor handles all the work, allowing them to focus on what truly matters: enjoying their vacation," said Karine Gagnon, general manager of TDC. 

"This campaign illustrates our unwavering commitment to offering a simple, secure, and personalized experience, and it builds upon the success of our previous campaign developed in 2023, which shared the same core objective."

The campaign uses taglines including "For your vacation in the sun, ask us for the moon" and "To plan your vacation, switch to airplane mode."

"The slogan cleverly juxtaposes two opposing concepts—vacation and job—to effectively highlight the professionalism and dedication of our advisors," said Marc Pelletier, senior director, marketing, communications and events. 

"We aim to make a strong, memorable impression and create an emotional connection with the public."

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