Celebrity launches Edge in Toronto (ft. exclusive video)

Celebrity launches Edge in Toronto (ft. exclusive video)
Of Celebrity Cruises: Maxine Gundermann, market sales manager, Eastern Ontario; Kenneth Brooks, director of market sales, Canada; Jennifer Barker, regional marketing manager, Canada; Sandra Pennington, market sales manager, Western Ontario.

Celebrity Cruises pulled out all the stops as they unveiled their new ship, Celebrity Edge, at a lavish event in downtown Toronto last night. The cruise company toasted the newest addition to their fleet in the plush surroundings of the Cambria Gallery, showcasing all that the Edge has to offer with a promotional video that was introduced by Ken Brooks, director of market sales, Canada.

The ship, designed completely in 3-D by renowned global architects and designers, will house 2,918 guests; Celebrity has more than doubled the number of available suites with its new offering. Included among these are two new Iconic Suites, located above the ship’s bridge and each covering nearly 2,600 sq. ft.

Celebrity enlisted the help of creative heavyweights for the design, with WKK architect Tom Wright and interior designer Kelly Hoppen lending their vision to the ship alongside designer Nate Berkus, who acts as its design ambassador. Central to its innovation is the new Edge Stateroom with Infinite Veranda, which brings guest rooms closer to the water’s edge and gives guests open-air access to the sea with the mere touch of a button.

Among the exciting new features include the Magic Carpet, which scales the ship throughout the day and evening, offering a new experience at four of the ship’s decks. One of these is ‘Dinner on the Edge’ on Deck 16, which sees the Magic Carpet turned into a specialty restaurant for 90 guests.

“The Magic Carpet is the size of a tennis court, and moves up and down on each floor,” Jennifer Barker, regional marketing manager, Canada, told PAX. “It can be used on Deck 2 to extend the deck as people are getting on and off the ship, or it can go right up top to where people are dining to extend the dining room – or even to extend the dancefloor at the bar.”

Other features include a new private relaxation area called The Retreat, complete with a private pool and lounge that offers around-the-clock personal butler service, in addition to an exclusive Suite Class restaurant, Luminae @ The Retreat. The Rooftop Garden, meanwhile, hosts games and activities throughout the day, with live music and the outdoor movie-and-meal pairing ‘A Taste of Film’ taking over during the night.

Speaking exclusively with PAX, Brooks highlighted Celebrity’s confidence that the Edge would be a game-changer. “It’s a whole new design – not just for Celebrity, but for the cruise industry,” he commented. “It sets a different kind of standard. We’re trying to raise the bar.”

Brooks also told PAX that the new ship was an attractive proposition for travel agents. “Celebrity Edge is going to be a more expensive ship than you’ll find in the Caribbean,” he noted. “When it means more expensive, it’s going to mean more money for them in their pockets – higher commissions.”

Celebrity Edge is to homeport in Fort Lauderdale, Fl., with her first sailing scheduled to take place on Dec. 16, 2018. Bookings are now open for the ship’s two 7-night itineraries. One of these is an eastern Caribbean cruise visiting San Juan, Puerto Rico; Tortola, British Virgin Islands; and Philipsburg, St. Maarten. In the western Caribbean, meanwhile, the ship will visit Key West, Florida; Costa Maya, Mexico; Cozumel, Mexico; and George Town, Grand Cayman. Back-to-back sailings for a 14-night journey will also be offered.

And that’s not all – Celebrity Edge is also to be followed by three sister ships in 2020, 2021 and 2022.