Vision Travel has announced plans to merge with U.S.-based Direct Travel Inc., a move which Vision describes as a "first step toward a shared strategy to build a global company."
The merger will see Vision continue to operate in Canada under its existing name and brand, with its executive team remaining in place: Brian Robertson will continue as president for the Ontario West region, with Joel Ostrov as president of Quebec East. Both Robertson and Ostrov will work with Direct Travel’s executive team, Vision said.
The agreement, scheduled to be finalized by April 30, will see the expanded organization representing more than $3 billion USD in sales with offices in more than 60 locations across North America.
“Coming together with Direct Travel makes sense for our business in North America,” Robertson said. “Our companies share the same values and commitment to providing our customers with high-quality services and a more personalized approach to travel.”
“We are excited about what this merger offers our customers,” Ostrov added. “We are enhancing our travel management services overall and offering the most advanced technologies to our customers.”
“This is a tremendous growth opportunity for both companies and will benefit our clients by broadening our position as leaders in travel well into the future,” added Ed Adams, CEO of Direct Travel.